Following on from last week’s post about how to get started with mobile marketing, your next step would be to set up the goals and objectives of the campaign. Your goals and objectives should define what strategies and tactics you use, and it would be prudent to note at this point in time that [...]
In a time where mobile marketing is reaching critical mass and be part of any company’s overall marketing mix, I often hear the question of “How do I start with this channel?”
My answer to this is quite simple and if you considered it for long enough I’m sure you would reach the same conclusion.
Australia is in the top 5 smartphone penetration countries in the world. According to a study by Nielsen, Australia has a smartphone penetration that is over 90% – i.e., over 90% of the population has a smartphone. If you aren’t convinced, feel free to get a copy of the Nielsen Report.
Mobile marketing is [...]
Outbound and inbound marketing are two areas that any marketer should be aware of. Businesses must decide whether or not they should be investing more dollars creating material for placement in the community, or to channel those funds into creating an asset that can be found.
Outbound marketing can be described as the older of [...]
With the marketing community trending towards the mobile channel for ways to target consumers, as a business owner you must be wondering whether or not your business needs to head down this path as well. Is it worth investing time and money into? What if it doesn’t work? Where do I start?
Start with a [...]
In the year of 2012, many research firms are predicting that the era of mobile marketing will finally take off and be an important marketing channel for any business.
The explosion that has been pent up for the past few years, fueled in part by the social media phenomenon and the advancements in technology (pocket [...]
Mobile payments system Square announced in late June that they were processing approximately $3 mil in transactions a day, but look to have surpassed that, getting closer to the $4mil per day mark, and a total transaction amount of $100mil.
Fresh from a recent round of funding which netted the company $100mil, the success has [...]
A member of the TechCrunch team has just posted up details, mostly images, of what the Facebook iPad App will look like – if it is going to be released as is. The app itself was apparently found within the coding of the iPhone app itself and it was not until the code was ‘parsed’ [...]
Google+ for iOS4 users is now available for download via the iTunes store [link].
For many iPhone users this has been the longest wait they’ve probably been made to prolong for an app as most tend to [...]
American Express has teamed up with mobile carrier Sprint to provide subscribers of both services access to ‘Serve‘, launched by the financial institution.